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5th October 2022

Scale up to stay up – approaches to content monetization for the B2B publishing sector

Scaling any business is hard, but the challenges for those in the B2B publishing industry can seem particularly stark.  ‘Traditional’ digital content monetization approaches are outdated and under pressure – potentially leaving ‘money on the table’ for B2B publishers – yet the move to results-based advertising products can seem complex to navigate and overwhelming.

Little wonder, then, that we had so many attendees to our ‘Approaches to Content Monetization’ webinar last week!  With close to 120 registrations for the event, I was fortunate enough to be joined by industry experts who have been through the process and could share successes as well as flag some of the ‘banana skins’ in a frank, open and ‘warts and all’ discussion.

Paul Franklin is the former publisher and operations director of the B2B Division at Dennis Publishing and Will Brookes is CEO of Raconteur, a B2B publishing house which, under Will’s leadership, has reduced its historical reliance on print revenue both by growing its registered audience online and by launching several digital publishing products and services. Co-hosting the session alongside me was Fergus Gregory, managing director of the scaleup advisory unit at Collingwood Advisory, a consultancy that provides scaleup and exit advice to independent media entrepreneurs.

The very honest accounts from both Paul and Will clearly struck a chord with attendees as – quite unusually for webinars – the questions from the ‘floor’ came flooding in. So many questions, in fact, that we were unfortunately unable to answer them all, but fortunately leading to us deciding to run a ‘part 2’ to the session in the near future, such was the interest, so watch this space!

Here are the key takeaways from the discussion:

  • Be absolutely clear on the difference between lead generation and demand generation
  • Be brave with where your brand is going to go. It’s going to have to go to places it hasn’t been to before – you’re syndicating the content.
  • Ask your advertisers what they are after. Content syndication helps them reach a bigger audience or connect with their audience in a deeper way.
  • Don’t try to build it out alone – talk to people who’ve been there, done that and got the t-shirt.
  • Collingwood Advisory’s recent Media Acquisition Report shows the continued growth in value and desirability of digital marketing services, that Demand Gen is a key growth area of marketing services and so investing in getting it right not only helps you grow, revenues, market share and share of wallet, it also helps add value to your business.

If you missed the webinar and would like to hear it on demand, click here.

Here at oneninefive by Agent3, we are experts in creating and executing b2b sales and lead generation strategies for clients across multiple industries. If you want to learn more about monetization from content syndication, please get in contact here – we’d love to hear from you!

1st February 2022

Today is a major milestone for oneninefive..

Today is a major milestone for oneninefive..

During the past 12 months we have pivoted to positing ourselves at the heart of the demand generation conversation; streaming our services to help our customers quickly gather, analyse, and act on buyer intent signals, so our customers can more effectively scale account-based demand and revenue. 

 And while we’ve been successful, the demand and our ambitions to continue to grow with the same level of innovative led services is such that we can’t do it alone. 

For that reason, we are beyond excited to announce that we are combining forces with Agent3; a passionate team of Account-Based Marketing (ABM) experts who create powerful, creative, end-to-end ABM programs with measurable impact using proprietary and applied technology services.

Operationally, by partnering with Agent3, we have now created a broader platform to fast-track investments in technology innovation and skills, as well as accessing group-wide resources and infrastructure. We are moving quickly with lots of developments in the pipeline and can’t wait to see what’s in store for us next!  

Read all about it here.

Get the inside story from Jordan Adams, CEO of oneninefive by Agent3 and Clive Armitage, CEO of Agent3, in this video.

1st February 2022

So, the big news. ONF has a new home.

So, the big news. ONF has a new home.

The last few years for ONF have been manic to say the least. We’ve twice doubled our annual growth, expanded our headcount by two thirds, cast our net into the Middle East, launched new publishing brands, created new products, developed best-in-class technology and expanded our 1st party data 10x.

Our client roster today was an aspirational list of ‘dream logos’ only a year ago.

Despite all the huge leaps, we’ve stuck true to our beliefs of working discreetly, treating clients as confidential partners (while sharing our journey with them), quietly going about our long term ambition of redefining the demand gen sector.

Contrary to our DNA of doing our best work out of plain sight, the demand gen world was hotting up. Marketing budgets were growing exponentially, demands on transparency, quality and data-driven results were suddenly all front & centre. We were suddenly catapulted into new conversations, regions and partnerships. This bubbling hot environment came with lots of new interest and increasing ripples of intrigue about how we had built our reputation. We were the clichéd overnight success.

That intrigue, conversations and eyeballs very quickly turned to quite direct questions from organisations wanting to explore acquiring us.

I would be lying if I said it wasn’t flattering, but we very quickly dismissed further exploration on the simple premise that those conversations didn’t feel right.

Throughout our journey, and being founder led, the question I’ve been asked more than any other is “so, Jordan, what are your plans to sell the business?”

My answer has always been the same. “I don’t know, but when I meet the right people, I’ll know it’s the right home.”

Most of the direct conversations focussed on ‘exit’, they didn’t even consider (or even ask) what my or my team’s ambitions were.

I’m not done, and neither is my management team. In fact, despite all our success to date, we believe we’ve hardly even started. I personally love what I do and, even more so, love seeing those around me – our team, our partners and our clients – win. I’m also a competitive so and so… the finish line will always be out of reach.

The summer of love

Going back to May of last year; the world started to wake from a bleary covid slumber, the weather seemed to pick up, people were meeting in person, London had its buzz back, clapping had gone from outside your doorstep and, instead, people were patting each other on the back and buying a round.  We also had the backdrop of a major football tournament.

Life seemed good and then it became great….

Cleary the feel good factor was there, our proposition stacked up, the demand gen world was hot and we remained in hyper growth. But with growth comes growing pains. As a management team, our time was massively focussed in the business, rather than on the business. The next big leap of growth looked like exactly that, a big leap, albeit a much slower one than we were used to. We knew we needed some help.

Specifically, we needed help with our ambitions to grow our team on the ground in the US quickly, help with our tech road map to evolve our 1st party intent platform, help with the expansion of our embryonic paid media demand gen services and our desire to build the very best working environment for our team.

Help with the move from being generalists to the demand gen specialists in B2B marketing.

As the summer unfolded, the stars aligned, football was coming home and then, the people appeared.

Initially they came as a partner and a working relationship, but very quickly the realisation that coming together formally would make sense,  and that conversation then followed very naturally.

We talked through our joint ambitions, our perspective on what made client service brilliant, our shared vision on what an ABM-led focus on demand gen could do for our clients. We shared notes on how, looking at our respective teams culturally, it would be hard to pick any differences in how we delivered our services, the environment we worked in and the bloody great people that made the whole thing tick.

In short it was obvious that these were our people, and this was something we wanted to be part of.

Led by CEO, Clive Armitage, those people were Agent3.

Getting it done

Into July, and knowing the opportunity to formalise a partnership was right, the conversation moved to the nitty gritty and then into the swift agreement that we’d work towards Agent3 formally acquiring ONF.

Having been involved in ‘DD’ processes in my old publishing days, I took a deep breath and prepared for long days, sleepless nights, hard balled haggling and lots of legal & finance professionals around us trying to justify earning eyewatering hourly fees. This, all while trying to maintain the day to day running of the business.

In fact what transpired, though, was a truly collaborative process; a constant circle back on how we were feeling, a shared approach to tackle any bumps with a joint steamroller, an open line of communication and a huge level of support on any areas we weren’t clear on or hadn’t previously experienced. .

Those daily emails, shared communications and weekly calls, almost always finished with ‘we can’t wait until you are this side of the fence.’

Agent3 had prior acquisition experience, and it showed. Leaning in on the wider communications group of Next15 (who employ over 1,350 people across 32 offices in 14 countries), they held our hand throughout. The dreaded ‘look for any skeletons in the cupboard’ process, whilst massively thorough, was always done with a smile and ‘lets find a way’ and ‘let’s get it done’ attitude.

As we reached the conclusion of finalising the deal, although Covid put paid to any clinks of glasses and a night on the tiles, the DocuSign and close-to-midnight finish didn’t feel like a damp squib. It felt exactly as I hoped it would: a heady mixture of adrenaline, pride and excitement.

The People 

A huge thank you to the team that kept the enthusiasm up and made the entire process enjoyable, exciting, energetic and were supportive throughout. Whilst acquisition was the formal process, the conversations were always around partnership and supercharging ONF.

That brilliant team was led by;

Clive Armitage, Agent3 founder & CEO. A brilliant guy whom I now class as both a mentor & friend. From the outset he said to me “Jordan, go build the business you’ve always built, shout me when you hit a hurdle and I’ll help you find a way through”

Dan Sands, Chief Strategy Officer and, as I now refer to him, Chief Hope Officer. We’ve spoken every day since the first conversation.  He’s always believed in what we, as a business, were setting out to do and has been our biggest cheerleader. The Chief Hope Officer title refers to his unwavering desire to give hope & direction that anything is do-able.

Mark Sanford, leading the in-house counsel. Mark made the legal jargon accessible, made the complicated simple and always presented information through the lens of the real world, as opposed to the T&Cs. Simply put, Mark is a guy that cares, and it showed throughout.

Katie Smith, Deputy CFO, Next15. Worked tirelessly to ensure the ongoing transparency around anything numbers and answering our conveyor belt of continual questions that usually started with “what would happen if…?” I lost track of how many times she checked in that we were happy. I’ve worked with numerous finance leaders in the past, Katie is one of the very best.

Nick Chapman, who works across Next15 M&A.  That experience translated into nothing but support. Whilst Nick often had to hunt for skeletons, he always came back with reassurance that none were lurking. I knew that, in any DD process, you hit a stage when so many questions are being asked, you then question if you ever had anything in the first place. Nick always reassured us we very much did.

I must also mention Mark Wiseman-Smith, MD of The Craft. Very early on Clive suggested I speak to Mark as his business was the most recently acquired by Agent3. Mark was transparent, honest and incredibly encouraging. He did it all without ever pushing an agenda to ‘do it.’

Tim Dyson, CEO, Next15. Early on in the process I spoke with Tim, who is a veteran in B2B marketing and widely recognised as someone known for contributing ideas that set the bar in the industry. Whilst my conversation with him reaffirmed all that his bio suggests, moreover I found someone approachable, curious by nature and with a genuine desire to understand you and your ambitions. Being smart he quickly connects how Next15 could help.

As for our team;

Julian Thorne, who was there from day 1. Initially as a consultant, then as an advisor, moving into a mentor, shareholder and ending as a true friend. Thanks for always having my and Lisa’s back. You saw it all and always willed us on. Forever indebted to you for your support and guidance.

Our legal team from Simon Muirhead Burton, led by partner, Neal Hodges.

Once the conversations got ‘serious’ we held a beauty parade in order to assemble our team. From the very first few conversations, Neal was who we wanted to help us. Straight talking, humorous and often giving us two versions of every document or conversation (the real thing and layman’s terms). Neal led and coordinated a fantastic, tireless team of Lucy, Dan and John. In addition, Neal introduced us to Simon Meredith, partner of NGM Tax Law LLP. Simon is a brilliant guy whose experience in M&A and tax advice was compelling.

Khalid Mehmood, Partner, Hadleys & Co. As our accountant from day one, we knew there was no one better to support us with our finances. Khalid and his team had seen our growth every step of the way and adapted their advice & support accordingly. What started as ‘just someone to do the basics’ many years ago, Khalid became a true friend and someone who navigated the complicated.

Every sunset brings the promise of a new dawn

So, what does all of this mean for me, us, our team, and our clients? Ego to one side, me first. I’m not going anywhere, and neither is our brand. As I said, I’ve only just got started.

Day to day, I’ll be leading a newly expanded team of 40 talented people, based in 5 countries across 4 continents. My role as CEO remains, but my leadership team has grown, as have our demand gen solutions and client base.

The ONF brand remains, but is supercharged with centralised resource from Agent3. That crucial piece of instant access to areas including core infrastructure, systems, technical developers, and talent recruitment & learning, can be leant on as we need. We also have a new home – a brilliant new working environment in London Bridge.

Our team now has far wider career opportunities and the environment to do their very best work for years to come. We now have an extensive team in Sydney, Ireland and across the US in addition to our team in Dubai, and there’s a lot of excitement about gaining an office in NYC! Remember I mentioned earlier about the need to grow our team internationally?

Importantly our clients. We know first-hand that CMOs need big wins; sales teams demand more support and customers expect specialised support. So, whilst we can now vastly expand the support to our clients – from data insights through to positioning, creative, applied tech and paid media – we’re going to continue to do what we’ve always done; working discreetly, treating clients as confidential trusted partners and quietly (alright, a bit louder) going about our now short-term ambition of redefining the demand gen sector.

And finally

The thank yous

Rina, Malinda, Tim. The management team that helped us answer all the questions that needed answering, gave us unwavering moral support and willed us on over the finish line. The landscape is now set for you guys to get your just rewards.

Our clients. Cliched yes, truthful ever more so. Our clients really have supported us and been with us throughout the manic years.  In many cases they have been with us since it was just me on a coffee table. That support and honesty will be further repaid with us now fast track improving all that we do.

Our team. I’ll start with the apology of being distant for a period and swerving seemingly obvious asks, that now make sense. You’re a brilliant bunch who would run through walls to make good. Continue being brilliant and thank you for believing it was possible.

My co-founder, my wife and mum of our daughter Beatrice. The continual show of unwavering belief, selflessness that saw you quit your own career to join me in our coffee table. The sacrifices made; holidays with us both having to work, not knowing if we would have the cash to pay for our wedding the night before, the 300-mile round trip to Nottingham every day for 2 years, paying ourselves last and the least of all our staff for years, the constant blurred line between home & work life. This new opportunity created for everyone, simply wouldn’t have happened without you by my side. You’re not a working mum, you’re a super mum. We did it. X

So that’s it, a new chapter and one that we are now excitedly back in the starting blocks, that finish line is nowhere near in sight.

Jordan Adams, CEO, oneninefive, now by Agent3.

23rd November 2021

The People of oneninefive: Madison Cooper



The People of 195 is a content series that showcases the interesting, creative and all-round cool people that make up oneninefive.

Let’s get to know Madison…

What’s your name? Madison Cooper AKA Mads

When did you join ONF? 9th August 2021

What’s one thing that surprised you about working at ONF? That ONF is one big family and are so welcoming

What led you to this industry?  The original aim was to get into the sporting industry, however I started getting interested in the marketing world and wanted to learn more!!

What’s your hobby or passion project outside of work? Football, Drinking and Partying (they’re hobbies in my eyes)


What’s your favorite way to unwind after a busy day? Chilling with friends or going to the gym (if I can be bothered)

What did you want to be when you were younger? Footballer – Would’ve made it pro if it wasn’t for an injury

How are you finding the work from anywhere lifestyle? I’m really enjoying it!! Breaks the week up so much more and means I don’t have to get on a busy tube everyday!!

What trend do you hope makes a comeback? Heelys – Made it so much easier to get around until you fell 🙁


What’s a trip that changed you, and why?  I feel like I’m too young to of had a life changing trip!!

Quick Fire Q’s

What are you watching on Netflix right now? Re watching The Vampire Diaries – If you don’t know… get to know

What’s one song that you’re embarrassed to admit you like? Butterflies (A song my ex wrote about me)

What’s one song that isn’t played enough? Grace Kelly – MIKA

Sand or Snow? Which would you prefer to holiday? I’ve only ever been on holidays in the sun, however I’m going skiing in the new year so my answer could change 🙂

One meal for the rest of your life, what would it be? Anything without diary (allergies are a killer)

How do you like your eggs? Scrambled Gordon Ramsay style (even though I make them better then him)



11th November 2021

The People of oneninefive: Annabel Murphy



The People of 195 is a content series that showcases the interesting, creative and all-round cool people that make up oneninefive.

Let’s get to know Annabel..

What’s your name? Annabel Murphy

When did you join ONF? 14th March 2021

What’s one thing that surprised you about working at ONF? Everyone steps up when faced with a challenge.

What led you to this industry?  I knew virtually nothing about the industry before joining ONF. I had decided to leave the world of newspapers and do something more commercial. A good friend.

What’s your hobby or passion project outside of work? I’ve taken up playing golf in the last couple of years and I’m really enjoying it. Bring on PKD golf day 2022!

What’s your favorite way to unwind after a busy day? Going to a gig with some enthusiastic pals.

What did you want to be when you were younger? An actor, inability to sing held me back.

How are you finding the work from anywhere lifestyle? It’s great to have a working from home/office schedule that suits the modern life. I love getting my focussed work done at home and popping to the office for group meetings, training sessions and socials.

What trend do you hope makes a comeback? Britpop.

What’s a trip that changed you, and why? I went to South Africa alone for a month when I was 18. It was terrifying but once I got there I learnt so much about other cultures and ways of living – and made friends for life.

Quick Fire Q’s

What are you watching on Netflix right now? I’ve just finished watching Sunderland Till I Die (living for the league one drama).

What’s one song that you’re embarrassed to admit you like? Club Tropicana by Wham!

What’s one song that isn’t played enough? Columbia by Oasis

Sand or Snow? Which would you prefer to holiday? Snow

One meal for the rest of your life, what would it be? Pizza from Yard Sale (where I won a year of free pizza from – couldn’t not mention)

How do you like your eggs? Fried egg sandwich with ketchup

4th August 2021

The People of oneninefive: Louis Easy



The People of 195 is a content series that showcases the interesting, creative and all-round cool people that make up oneninefive.

Let’s get to know Louis..

What’s your name? Louis Easy but my friends just call me “Easy”.

When did you join ONF? May 2021

What’s one thing that surprised you about working at ONF? How quickly I felt at home. Everyone is super supportive, it feels like one big family!

What led you to this industry? I’ve always had interest in marketing and data, but lead generation was a field that was relatively new to me. When the opportunity came along, I jumped at the chance.

What’s your hobby or passion project outside of work? Travelling is my #1 favourite thing to do whenever I have free time. Seeing new places and different cultures is definitely the vibe.

What’s your favorite way to unwind after a busy day? At the moment I’m practicing Spanish, so that’s usual my go to.. either that or smashing my friends up on FIFA!


What did you want to be when you were younger? A Zoologist!

How are you finding the work from anywhere lifestyle? I love it! I think it’s created the perfect balance for my work and personal life.. Plus, who wants to ride the tube 5 days a week?

What trend do you hope makes a comeback? Airlines not charging for carry-on bags.

What’s a trip that changed you, and why? An 8 day solo trip to Madeira, Portugal – spending significant time away from family and friends was great to collect my thoughts, unwind and recharge.


Quick Fire Q’s

What are you watching on Netflix right now? Snowfall. If you haven’t seen it, you’re slacking mate.

What’s one song that you’re embarrassed to admit you like? Unwritten by Natasha Bedingfield.

What’s one song that isn’t played enough? Don’t stop till you get enough by Michael Jackson


Sand or Snow? Which would you prefer to holiday? Sand. No challenge.

One meal for the rest of your life, what would it be? Jerk Chicken, Rice & Peas with a Ginger Beer 🙂

How do you like your eggs? With Beans, 2 Sausages, 2 Hash Browns, 2 Slices of Sourdough Bread and a glass of Orange Juice.

2nd August 2021

oneninefive’s Executive Leadership Team Step Forward as Jordan Adams Takes up CEO Role

oneninefive are beyond excited to announce a new chapter within the company. After almost 10 years of building businesses and 5 years of leading oneninefive as Managing Director, Jordan Adams will be taking up the role of CEO.   

As CEO, Jordan will pivot his role away from the day-to-day management of the company and bringing forward his Executive Leadership Team. With this move, he leaves Julie Price, Global VP of Sales, and Rina Patel, VP of Client Success & Campaign Operations at the helm. Both Julie and Rina have a plethora of experience in leading high performing teams and over 45 years of professional experience combined.    

Today really is the day that Jordan has “sacked himself”. With such a monumental personal milestone, oneninefive heard from Jordan himself about the change. 




Jordan Adams, CEO, states: 

After almost 10 years of building businesses, I finally made it to CEO of my own company. I’m so happy and proud to have made it here. Becoming a ‘true’ CEO was always my long-term ambition.  

When I set out on my coffee table, I wasn’t thinking about a ten-year plan, nor was I thinking about making a heap of cash, or having an exit plan or big offices, teams all around the world, or any of the stereotypical plans. I simply wanted to build a business that our first customer, was as important as our next. A place that I would have wanted to work in. 

Since leaving the world of a secure salary, weekends being weekends, the time of largely only having to only think of mainly what was in front of me, I realised very quickly that finding the balance between speed of necessity vs patience to build something long term, was going to be the see-saw that I constantly had to adjust.  

Like many entrepreneurs I’ve done pretty much every job in the business, you have to. My plan however to reach CEO was to be earned and reached through two actions: 

  1. Build a team organically that through coaching, I could begin sacking myself from one of the many hats I had to wear. We still to this day have the mantra that you can’t go anywhere until you’ve equipped someone else to do your current role 
  2. Surround myself with people I could observe, learn and be challenged by. I wanted to be ‘CEO ready’ when I got here  

So today I write this saying “I made it”.   

When I say I’d made it, I’m not on about life’s trappings, I’m on about that feeling we built something that now doesn’t feel mine. Yes my DNA sits here, but today the business has overtaken the founder. I am no longer Jordan who owns a business. I am a CEO who is simply the custodian.  

Last week I laid out my vision for the business and whilst explaining my role would change, they still need to do what I ask them to do every year. Judge me on whether I delivered for them.  

Of course, 10 years is a huge amount of time to try and acknowledge all those individuals who have helped, supported, or believed in me. So rather than invariably miss people out, let me say this. If you have spent any time in my personal company during this period, you’ve helped contribute to me getting here. 

Thank you

29th June 2021

The People of oneninefive: Emma Carter



The People of ONF is a content series that showcases the interesting, creative and all-round cool people that make up oneninefive.

Let’s get to know Emma..

What’s your name? Emma Carter.

When did you join ONF? 10th May 2021.

What’s one thing that surprised you about working at ONF? How welcoming and sociable everybody is!

What led you to this industry? I was given a great opportunity to work within the industry when I graduated in 2020. I soon realised that demand generation is the right industry for me as I love how it’s so fast paced and always evolving!

What’s your hobby or passion project outside of work? I do lots of Yoga. Also drinking wine, if that counts as a hobby?

What’s your favorite way to unwind after a busy day? Going for a walk or meeting up with friends.

What did you want to be when you were younger? A teacher- so very different to a campaign manager!

How are you finding the work from anywhere lifestyle? I’m really enjoying it as I love the balance of having a sociable day in the office, and also a day with no commute, working from home.

What trend do you hope makes a comeback? Dance mats- I was so bad at them, but absolutely loved them!


What’s a trip that changed you, and why? I went to visit my sister who lives in Hong Kong, and now I want to travel around the rest of Asia.


Quick Fire Q’s

What are you watching on Netflix right now? Brooklyn 99- it’s a great laugh and easy watch after a busy day at work.

What’s one song that you’re embarrassed to admit you like? About you now by the Sugarbabes.

What’s one song that isn’t played enough? Probably pumped up kicks by Foster The People.

Sand or Snow? Which would you prefer to holiday? Definitely sand, I love the beach. I miss going to the beach most days like I did when I was at university in Bournemouth.

One meal for the rest of your life, what would it be? This is a tough choice as I love food, but it would probably be Pasta.

How do you like your eggs? Soft boiled with some toast to dip in.

23rd June 2021

The Top 3 Things to Watch Out for in Automation With Lead Generation

Lead generation is a data-heavy industry, where opt-ins, content and demand meet as one to form a very detailed and delicate data universe. As a result, many marketers/ops professionals look to automation to enhance the heavy lifting and scoring that eventually feeds the sales machine.

Here are our top 3 things to watch out for in automation with lead gen:

  1. Running tests in isolated environments
  2. Checking the database for any invalid automation runs
  3. Attaching the automation to business objectives


Running Tests in Isolated Environments 

We often find ourselves wanting to just test one small thing. Just one action to make your life slightly easier. But that’s the problem. Much like the butterfly effect, if you automate and test even a small interaction, you could set off a chain of irreversible actions.

What’s worse than fixing an issue that could have been isolated? When everyone else in the business is aware you’ve messed up and are unable to close deals, update pipelines or report to the board.

We’ve all done it.

Our advice is, copy the scenario in your head into your automation platform. Make sure the data flow and actions replicate what you are trying to do in your live environment. For example, using google sheets instead of your CRM. Get the logic right first in an empty environment that you can control.


Checking the Database for any Invalid Runs 

This one can be your saviour.

Periodically, you should be assessing your CRM (or whichever database is connected to your automation) and checking whether the data is still all in its desired format. A simple way to do this is to export into an XLSX and filter for any blank values. Alternatively, if you have in-house dev capabilities, get them to run a script that will check for any blank/incorrect values in the database.

Once you find them, do not just delete them. You have to assess the incorrect data, its source, and its cause. Typically, you can find out the cause intuitively by looking at the submitted data, or the unusualness of the row of data itself.

This leads us on to our next tip.


Attaching Automation to Business Objectives

Automation’s value is only directly proportional to the time saved continuously vs the investment needed to create it. 

Think about that for a second.

You need to know that this automation will work over a long enough period, so that your time and the business interruption of integrating, will eventually cause a positive ROI.

Second, you are competing against other ROI machines such as salespeople, marketing, and product which all also move the dial in other business objectives.

Automation for automation’s sake is good for less of the business than you’d originally think. Sure, you can save yourself an hour a week if this maps to that, but what about when it goes wrong? How many hours do you unpick? How many times do you just delete it, and the time invested goes where? Basically, make sure everyone agreed “less time doing X would be worth Y” before investing Z time/money.

The key lesson here is to define your exact objective before undertaking any automation work and the direct expected value you hope to capture by undertaking said automation work.


– Dave Stubbs, Data and Analytics Executive

12th May 2021

Katie Foster: My Experience Joining oneninefive – a Review of My First Six Months

I joined oneninefive as an Email Marketing Executive in December 2020 and after completing my first couple of months, I thought I would share my experience.

Starting a new job at any point in your career can often be daunting but doing so in the middle of a global pandemic only heightens those feelings. oneninefive made me feel welcome from the get-go – my work laptop and other necessities for working from home were sent to me a few days before my start date so I could set everything up in advance. I was also contacted by phone before I started to check in and to run through my first day, which put me at ease.


Joining during lockdown

Joining oneninefive during lockdown had its challenges such as not being able to meet work colleagues face-to-face or experience the office environment, but it has been a positive experience.

I managed to get into the office on my first day to meet my manager, Rosie, Head of Marketing, and team member Fintan, Senior Digital Marketing Executive. We ran through the company history, values, structure, my role, had a lovely welcome lunch, and got stuck into training. Shortly after my commute home that day London went into Tier 4. I was informed everyone would be working from home until further notice under the new government guidelines and that the rest of my training was to take place remotely. Despite the disappointment, I was excited to get started!


First week

I continued training at home with support from my team. Individual virtual meetings were set up on teams where I could put a face to a name, get to know everyone, ask any questions, and schedule additional meetings. Morning catch-ups were also scheduled with my team every day, these were a great way to start the day and a virtual way to get to know the team better.

Before I knew it, it was week two, then three, and I was getting stuck into my role but this time I had 1000 more questions!


First six months

Completely new to the industry, having previously worked in corporate marketing, there was a lot to learn and there still is…

Through the course of my first five months, I learnt the following:

  • Be adaptable – It is important to be flexible and adapt quickly to the demands of the job.
  • Learning matters – You must be willing to learn and put the effort into practice.
  • Ask questions and ask for help when you need it – Even though it may be difficult to do this virtually, it does not mean you should not ask.


Experiencing the company culture

oneninefive has established a very positive working environment that is transparent, encouraging and fun.

There are also so many opportunities to get involved with social committees and other interests. I helped organise a company event back in January on Blue Monday (rumoured to be the most depressing day of the entire year) where we planned some energising, team building activities throughout the day to battle the blues. This turned into a day of action: morning chair yoga, a pasta masterclass then lunch, and an awards party. Everyone in the business took part and we also had some time in between the day to have some time to ourselves and take a bit of a break.

The one thing that I value the most about working at oneninefive is how much they care about employee wellbeing – the whole event on Blue Monday all began after one of us shared an idea about acknowledging it. Then it turned into a whole day of fun activities!



Six months later, lockdown is over, the office is officially open, and more people are joining the company… I am looking forward to seeing what unfolds in my next chapter at oneninefive.