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12th July 2022

Announcing the acquisition of IT Telemarketing Services (ITTS)

For those who follow Agent3 closely, you will be aware that, as a leading global provider of end-to-end ABM solutions, we’re always looking for ways to innovate and improve the solutions we offer our customers.  In early 2020, for example, we acquired the hugely talented team from The Craft to boost our capabilities around strategic positioning and, late last year, oneninefive came on board to supercharge our demand generation solutions. We continue to review customer needs, market trends and opportunities to build upon our ability to reach very specific audiences, drive engagement and deliver commercial impact.

In recent times we’ve been fixated on how we support customers with what we’ve been referring to as ‘the final mile of an ABM programme’. As customers increasingly look to be able to point to direct commercial outcomes from their programmes, the need for direct engagement with decision makers at target accounts has become more and more important. One of the most obvious ways of achieving this is through speaking with individuals on the phone to understand more about their needs and interests or even go a step further and qualify and book appointments on behalf of sales teams. With that in mind, we’re excited to let you know that Agent3 has acquired IT Telemarketing Services (ITTS), a technology sector focused B2B tele-marketing agency, offering high quality phone based lead generation, research and appointment setting services, focused on outcomes.

ITTS, under founder and Managing Director, Mike Kendal, has built a strong reputation particularly around the delivery of more complex client propositions  providing  high quality outcomes, and we’re looking forward to integrating its services into the programmes we run for our customers.  We’re very confident that the ITTS team will quickly add value to Agent3 and its customers for a couple of reasons.  Firstly, because oneninefive has already been working with ITTS in recent months, having selected the firm as a preferred supplier and has found them to be head and shoulders above the competition in terms of sophistication of call centre delivery and results.  But secondly – and perhaps most importantly when businesses come together – we’ve seen a really strong cultural fit with the teams working very closely together to deliver value, quickly, for customers.  In time we will integrate ITTS into the oneninefive brand, allowing us to offer demand capabilities at all points in the funnel in-house for our customers by utilising the traditional strengths of oneninefive in digital engagement with ITTS’ well established phone contact capabilities.  We also see huge potential in scaling this offer internationally, particularly in the US, at the earliest opportunity.

Additionally, we were attracted to joining forces with ITTS because of the team’s renowned expertise in engaging with the c-suite by telephone to gather insights and validate existing desk research.  This calling activity, with such a level of professionalism in senior level engagement, brings real value to ITTS’ clients as they look, ultimately, to pass that value on to their customers.  We look forward to augmenting our existing suite of Insights products with this expertise in direct audience engagement.

So, today is another significant milestone in Agent3’s development and I am truly delighted to welcome ITTS into the ‘family’.  From today, we now have full service demand and lead generation solutions across the entire buying funnel and the potential for further dynamic growth on a global basis, is, as a consequence, significant.  We can’t wait to get going!

Watch the video here to hear more about the announcement from Jordan Adams, CEO, oneninefive and Mike Kendal, MD, ITTS.


18th March 2021

oneninefive Expands Operation Team to Drive Quality During Company Growth

oneninefive are thrilled to announce the arrival of our first campaign executive, Rachel Price. Rachel will be essential throughout the campaign setup and delivery process, mastering all things behind the scenes of oneninefive.

This role will work in supporting the campaign success team, reporting directly to our Head of Operations, Tim Nagle, and working cross-functionally throughout the business. Rachel will be an integral part to the growth of the operations team, committing a focus on our media partners and global delivery. oneninefive are ensuring operational efficiency is at the heart of its growth, driving forward automation of processes and the delivery of our intent products. Priding themselves in providing consistency in lead and data quality on every project, oneninefive have been able to service brands globally across multiple time zones and languages.

Rachel joins us not long after graduating from her MA in publishing from UCL, where she studied all aspects of the publishing industry. During her studies, Rachel gained experience working as a marketing and publicity intern within the publishing industry. Understanding the publishing market, regional marketing outreach and campaign management has been an integral part of her previous roles and will be key going forward.

Rachel joins at an incredibly exciting growth period within the business and her new role may just have the shortest newbie status within the company’s history. Keep your eyes peeled for the next Team Operations new starters shortly…



Rachel Price, Campaign Executive, states:

“I’m thrilled to be joining oneninefive during such a busy period of growth. I’m sure there’ll be lots of challenges but I’m so excited to learn more about the demand generation industry with the support of our wonderful and dynamic team!”




Tim Nagle, Head of Operations, states:

“I’m absolutely thrilled that Rachel has chosen to join our team. She’s joined at a truly exciting time of the development of our team and will be a key part in the development of all that we do. On a personal note, throughout her interviews and throughout her first week, Rachel has shown a brilliantly infectious character and a desire to build her career with oneninefive.”

15th March 2021

PKD Golf Day 2021


Buy tickets


About the Day

Join us at the prestigious Aldenham Golf Club for our first annual charity golf day to play a round and raise funds for the next breakthrough into Polycystic Kidney Disease. The Aldenham is synonymous with golf and has undergone a huge refurbishment in 2020 ready to host our action-packed golf day. This event is not one to be missed.

After the final putt is holed, teams will retire to the clubhouse for a well-earned drink, before sitting down to enjoy a two-course gourmet dinner, with some additional surprises along the way. Dinner will be followed by a live auction in aid of PKD Charity and some special entertainment to round off the day.


Day Agenda:




Individual Ticket (Golf + Dinner): £100.00+£8.39 Fee

The ticket will include:

  • Tea/Coffee & Bacon Roll upon arrival
  • 18 holes of Golf
  • 2 Course Meal at Dinner.

GOLD Sponsorship Package: £1,500.00+£117.59 Fee

Please support PKD by considering our GOLD sponsorship package. This includes:

  • 3 Holes sponsored (green flags)
  • 2 Complimentary foursome entries
  • Your logo on vinyl banner at any chosen location
  • Posted on social media; both your logo and an exclusive post about your company
  • A formal thank you from the PKD speaker on the day

SILVER Sponsorship Package: £1,000.00+£78.59 Fee

Please support PKD by considering our SILVER sponsorship package. This includes:

  • 2 Holes sponsored (green flags)
  • 1 Complimentary foursome entry
  • Your logo on vinyl banner at any chosen location
  • Posted on social media; both your logo and an exclusive post about your company
  • A formal thank you from the PKD speaker on the day

BRONZE Sponsorship Package: £500.00+£39.59 Fee

Please support PKD by considering purchasing a BRONZE sponsorship package. This includes:

  • 1 Hole sponsored (green flags)
  • Posted on social media; both your logo and an exclusive post about your company
  • A formal thank you from the PKD speaker on the day

Sponsor the hole-in-one prize: £500.00+£39.59 Fee

On a chosen hole there will be a ‘hole-in-one’ competition being run. By purchasing this package you will have:

  • Your logo on the green flag of the chosen hole
  • Input towards the prize if the hole-in-one is achieved
  • Posted on social media; both your logo and an exclusive post about your company
  • A formal thank you from the PKD speaker on the day.


Buy tickets

23rd February 2021

TechOctopus – Why?

How did TechOctopus start?

Born in 2019, TechOctopus started out as an avenue to deliver the most up-to-date and valuable IT-related content to the leaders who needed it most. To be honest, it still is, there’s just a bit more to it now. TechOctopus has now established itself as a leading digital content solution, helping IT leaders future proof today’s business, for tomorrow’s landscape.

It is now so much more than just an email service, with the recent launch of its own online digital library – – it is now far more accessible to those who need it. Filled with thousands of valuable IT-related assets it is a hub for today’s technology leaders, allowing us to target the IT professionals who are genuinely engaged in the topics and themes of our client’s content. Throw in the fact that users can subscribe to specific topics and receive curated content straight to their inbox, and I think we have ourselves something..


So why exactly did we launch it?

IT leaders have a few pain points, namely tracking down the content that can help them achieve their mission-critical priorities and in turn make their jobs easier. We noticed that when it came to solving this problem there wasn’t really a lot out there in the way of personalisation. So after a long hard think, we thought we’d bring something to the market that not only has a wealth of useful content but also provides the user with the content they like, when they like it, straight to their inbox.



How does all this help the brands we work with? 

TechOctopus allows for all of our client’s promotional content to be hosted online as well as sent out in our outbound demand generation campaigns, hence increasing the audience exposed to our client’s content. With the online content library frequented by IT decision-makers, this is a huge plus. We can then track whoever engages with the content allowing us to store all interactions and engagement in our intent database.

Most importantly however is the relationship between TechOctopus and its subscribers, providing a trusted and mutually beneficial relationship that results in better engagement. That’s what happens when you provide leads only with the content they’ve shown an interest in.


Check it out

11th December 2020

oneninefive welcomes Katie Foster in exciting Marketing Team expansion!

oneninefive, demand generation specialists for global technology brands, are delighted to announce the arrival of our Email Marketing Executive, Katie Foster. Katie will be key to expanding and transforming our marketing delivery capability here at oneninefive!

Continuing our strong 2020, this new role will work alongside our Senior Digital Marketing Executive and reports to Head of Marketing, Rosie Broad, whilst also working cross-functionally throughout our wider departments. Katie’s creative talent and experience will be key to our continued growth as a company, as we look to further develop and enhance our outreach content. Providing our subscribers with engaging and interesting content is at the heart of all we do, and this role will be key in safeguarding our premium brand quality.

Since graduating with a degree in Media Production, Katie has gained considerable Content Marketing experience through a variety of sectors. With a passion for design and attention to detail, Katie is set to bring a multitude of creative flair to oneninefive.



Katie Foster, Email Marketing Executive, states:

“Exciting things are happening at oneninefive. I am looking forward to a new challenge and excited about the opportunity to be a part of an innovative and dedicated team who really care about what they do. Joining as Email Marketing Executive, supporting the delivery of demand generation campaigns, I hope I can use my experience designing and producing impactful media to help amplify the oneninefive brand.”




Rosie Broad, Head of Marketing, states:

“I am absolutely thrilled to welcome Katie into the team! She brings not only brings experience but an abundance of positivity and passion. This comes at a hugely exciting time as we build our marketing department, as we continue to develop our media brands. I’m so excited to work alongside Katie and see what we can achieve.”

16th June 2020

How interactive whitepapers can drive better leads

Is content still king? Yes. Is some content better than others? Still Yes. In an age where attention spans are decreasing and behavioral data is coming more to the fore, the idea of interactivity is becoming ever more important. Not to mention, with 40%+ of B2B marketers looking to spend more time/money on content in 2020 it’s becoming increasingly important to stand out from the rest.

Outbound demand generation works by creating a complete set of content — usually consisting of an email and a landing page — to promote a given asset. As one might expect, the derived content is only as good as the original content. The quality of content can also vary and depending on how your audience engages with it can result in the quality of the leads varying as well. It has to be clear, concise and engaging, especially in the world of demand generation where often content is “fluffed up” or made over complicated in order to appear more interesting.


So yes content is important, and in the demand generation world it comes in many formats. Standard whitepapers are great, and so are ebooks and video, but with limited interactivity, it’s often hard for people to remain engaged. That’s where interactive whitepapers come in, which are now essential creative assets in driving leads down the sales funnel and improving prospect engagement. Not only are they dynamic and visually stimulating but they also allow us to develop rich profile data around participants, study read through rates, and much more, something lacking in more traditional forms of content. On top of this, Interactive questions lead to more engaged prospects whilst also providing valuable information.

All in all, if delivered correctly and to the appropriate audience interactive whitepapers can lead to more engaged and far better quality leads. Check out some of our interactive content examples here.