Revenue generation: it’s a team sport
Successful revenue generation for any organization requires a coordinated, multiplayer approach, expertly managed by the RevTech team, aligning people, processes, revenue technology and targets. To win requires serious expertise!
On this page, we shine a spotlight on some of the challenges and opportunities facing modern day RevTech teams and RevOps practitioners in their quest to unlock new revenue streams and business growth.
Our Unboxed video series on RevTech
A trusted source of information and resources used by expert RevTech & RevOps teams to navigate the challenges and opportunities in revenue generation.
How to Generate Demand
In this episode of Unboxed, Phil Marshall, Director, Marketing Automation, and Michael Taylor, Snr Consultant, RevTech and Ops, Agent3, discuss the need to take a more holistic approach to demand generation, from a marketing, sales and revenue generation perspective. Watch to learn tips and approaches to fueling greater demand generation.
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How to Generate Demand
Building a RevTech Dream Team
Mind the Gap
Personalization: not just a means to an end
RevOps - so much more than the tech
RevOps stands for Revenue Operations - it can be found nestled in a sentence about cutting edge technology solutions. But it is so much more than the tech. In reality, RevOps teams are playing an increasingly critical role in the business, knitting teams together to execute on commercial goals as a single entity that fuels growth.
But in their quest to drive growth, RevOps face several challenges along the way:
- How to optimize the tech stack and processes fully in order to achieve both marketing and sales success from an ROI perspective
- How to accelerate time to value via collaborative sales and marketing alignment and the use of technology
- How to create personalized experience for the customer at every stage of the buyer's journey in order to elevate the customer experience and drive accelerated business growth
- Creating an effective measurement and reporting mechanism to demonstrate ROI across the revenue team
- Talent acquisition and retention in order to build the right teams with the right skillset
Addressing these challenges requires strategic planning, continuous learning, and a commitment to fostering a culture of innovation within the organization. The resources on this site will shine a spotlight on some of the challenges, offering advice and tips on best practise to help you increase revenue opportunities.
In short, you’re in the right place!
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