Data and Insights
Our insight team uses proprietary technology, including intent data, to help identify a potential buyer’s desire, propensity and interest in certain products and topics. We’ll share what your targets are actively researching, engaging with and sharing in order to better target them with more appropriate content aligned to their position within the buying cycle.
Intent-powered Account Identification & Audience Modeling
We believe in the power of audience-centric planning. We can leverage B2B and social intent to help you define your ideal customer profile, and reach them effectively. Simply share your target criteria - revenue, company size, industry, location and other firmographic criteria - and we’ll provide you with a curated and prioritized account list, ready for inclusion within your demand generation program.
Through our partnership with leading data providers and platforms, we support customers with audience analysis, segmentation and audience-specific engagement recommendations to underpin customer journeys.
Intent-powered Account Prioritization & Targeting
By leveraging intent data, we can target accounts with relevant content at the right time, increasing the likelihood they will engage with digital programs. Our ‘Intent for Demand’ solution blends several industry-leading sources of intent, giving you a more complete picture of account activity and stakeholder behaviour.
Intent for Demand can also help your marketing and sales teams understand key business drivers and topics of interest, including interest in your brand versus competitors.
Account and Stakeholder Profiling
Supplement marketing and sales intelligence on your most important accounts and stakeholders through in-depth research and tele-profiling.
Our service provides a comprehensive deep-dive into an account, including company background, financial metrics, strategic priorities, pain points, competitors, SWOT analysis, IT strategy, vendor landscape and executive charts and key executive summaries.
We also include the latest account news, relevant content and solutions, social posts and the top ten key executives; with a summary providing the key findings from the account. Our team of experienced sales development representatives that can be deployed to source information not available through public domains, and identify immediate opportunities for sales.