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What we do

We build and deliver a stronger pipeline, increase reputation and close more deals with our ROI-focused demand generation solutions. Our award winning team of experts is dedicated to crafting data-driven demand generation strategies for B2B, enabling maximum return on your advertising investment. Talk to us if you’re looking for higher quality leads and increased demand for your key propositions.

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Paid Media

Converting digital engagements into meaningful sales conversations, in volume and at the right velocity, can be difficult. Our team specializes in account-targeted programmatic and paid social campaigns, supporting the growth of existing accounts and acquisition of named, net new logos.

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Content Syndication

Introduce your brand to an untapped audience through email content syndication. Expand your reach, connect with targeted buyers, and drive high-quality leads to fill your pipeline.

Our content subscription brands, TechOctopus and MarTech tracker, deliver a wide-ranging library of whitepapers, e-books, technical sheets, buyers guides, articles, and industry research covering the day-to-day information needs of today’s technology and marketing leaders.

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Our in-house call center is aligned exclusively with B2B technology clients across hardware, software and IT services to identify, engage and influence key decision makers across any number of target accounts and all major industry sectors. Leverage our team of experienced IT sales professionals - with an average of between 25-30 years of territory experience - to deliver sales intelligence and engaged leads to account teams.

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Based on your objectives and KPIs, we can help you define a measurement framework that connects campaign successes to commercial business outcomes. Our team is experienced in building attribution models that measure the impact of digital advertising and marketing campaigns, sales and pipeline progression metrics and business outcomes.

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Data and Insights

Our insight team uses proprietary intent methodology to help identify a potential buyer’s desire, propensity and interest in certain products and topics. We’ll share what your targets are actively researching, engaging with and sharing in order to better target them with more appropriate content aligned to their position within the buying cycle.

Supplement marketing and sales intelligence on your most important accounts and stakeholders through in-depth research led by our team of analysts.

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