Agent3 Group Resources

Our latest thinking from across the Agent3 Group.

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To B or not to B Corp: the shift towards profit and purpose

To B or not to B Corp: the shift towards profit and purpose

Paul Mackender

November 26, 2021

Beyond email: Multi-channel nurture campaigns

Blog • Phil Marshall

Beyond email: Multi-channel nurture campaigns

In the first of our nurture series, we looked at the buying cycle and how you ensure you’re sharing the right content at the right time so people...

“Customers are so hard to acquire, yet so easy to lose.”

Blog • Paul Mackender

“Customers are so hard to acquire, yet so easy to lose.”

Eric Berridge, EVP and commercial officer at Salesforce, explains why cultural – and not technology – change is the biggest challenge...

High level, intimate events on demand? Introducing Folloze Live Events

Blog • Steve O'Neil

High level, intimate events on demand? Introducing Folloze Live Events

Just over a year ago, Agent3 announced a strategic, global partnership with Folloze, a personalized marketing platform that uses AI to deliver...

O2: the power of a structured, yet agile, executive engagement program

Blog • Paul Mackender

O2: the power of a structured, yet agile, executive engagement program

As we continue to receive positive feedback from readers across the globe about our, ‘Agents of Change’ content series – a platform for...

Atos: From local to global – scaling marketing efforts to achieve business success

Blog • Paul Mackender

Atos: From local to global – scaling marketing efforts to achieve business success

As we continue to interview leading industry experts in our ‘Agents of Change’ series, award winning marketing leader, Cat Dutton, shared how...

What SAP did next….how the accelerated demand for ABM gave a glimpse into the ABM marketer’s future

Blog • Paul Mackender

What SAP did next….how the accelerated demand for ABM gave a glimpse into the ABM marketer’s future

Sales cycles in large, B2B enterprizes, are typically complex, often lengthy and require buy-in from multiple stakeholders in ever expanding buying...

And the good news keeps on coming…

Blog • Paul Mackender

And the good news keeps on coming…

When Agent3 was founded, our belief was, if we could hire people who have a restless energy to constantly seek to innovate, then keep them motivated...

Agents of Change: The importance of keeping your customers close

Blog • Paul Mackender

Agents of Change: The importance of keeping your customers close

Agent3 is fortunate to have many, many prominent industry leaders in its network, and avid readers of our blog site will recall that, back in...

How to design a buyer’s journey – four steps to turning a lead from ‘interest’ to ‘conversion’

Blog • Dan Sands

How to design a buyer’s journey – four steps to turning a lead from ‘interest’ to ‘conversion’

As we’ve covered in previous blogs about demand generation, Agent3 views marketing as far more strategic than simply generating form fills for...

Celebrating two years of Agent3 APAC at ABM: Adapt 2 Accelerate

Blog • Roger Marshall

Celebrating two years of Agent3 APAC at ABM: Adapt 2 Accelerate

Despite the current lockdown situation in Australia, we, at Agent3 APAC, were delighted that so many clients were able to join us recently for a...