Agent3 Group Resources

Our latest thinking from across the Agent3 Group.

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4 ways the role of the CMO has changed as a result of the pandemic

4 ways the role of the CMO has changed as a result of the pandemic

Greg Salmon

May 20, 2021

Quality, rather than quantity – 3 steps to creating measurable outcomes with lead generation into key accounts

Blog • Jamie Hallitt

Quality, rather than quantity – 3 steps to creating measurable outcomes with lead generation into key accounts

There’s a well worn belief in sales and marketing in B2B technology brands that, the more leads you put into the top of the funnel, the more...

You’ve got your lead, so now what? Three steps to taking a form fill and turning it into a sales-ready lead

Blog • Phil Marshall

You’ve got your lead, so now what? Three steps to taking a form fill and turning it into a sales-ready lead

Google ‘sales and marketing alignment’ and the results will confirm what most people in the B2B world know only too well; the disconnect between...

Top tips for optimising your Marketo forms

Blog • Cassie Holmes

Top tips for optimising your Marketo forms

Forms are important. Just one of the key tools for generating new leads, their effectiveness plays a huge part in your overall database...

Harnessing the power of ABM to drive demand gen that delivers

Blog • Liam Jacklin

Harnessing the power of ABM to drive demand gen that delivers

Agent3 was founded on the firm belief that the power of data, technology and content (the three agents of change in modern marketing) combined...

Get the most out of Marketo with our Automation Audits

Blog • Phil Marshall

Get the most out of Marketo with our Automation Audits

Those with a good memory may recall that, about a year ago, we asked you to imagine winning the lottery and deciding to buy yourself a Ferrari, but...

Customer Lifecycle Marketing: is this the new ABM?

Blog • Peter Lundie

Customer Lifecycle Marketing: is this the new ABM?

I am increasingly seeing B2B marketing leaders talk about “Customer Lifecycle Marketing” (CLM) which defines all the strategies that businesses...

Women Who Lead: Brick by Brick

Blog • Jen Singh

Women Who Lead: Brick by Brick

This year the theme for International Women’s Day is #choosetochallenge. From the moment I first heard this, I started to think about the ways I...

The SOsell journey: enter stage left Fearless Labs

Blog • Dave Salmon

The SOsell journey: enter stage left Fearless Labs

Less than 2 years ago, I presented an idea to the Next15 board and the senior team at Agent3 about how social selling could be redefined through the...

Blog • Greg Salmon

Opposites Attract: Top Tips For Blending Brand And Sales Marketing

Nearly 20 years ago, John Gray published a bestselling book called “Men are From Mars, Women are From Venus,” in which Gray states that these...

Missed ParDreamin’ 2020? Here’s all you need to know about what’s coming up from Pardot.

Blog • Josie Maunders

Missed ParDreamin’ 2020? Here’s all you need to know about what’s coming up from Pardot.

If, like me, you spend much of your working life using Pardot to help drive great marketing outcomes for organisations, then ParDreamin’ 2020 was...