Approach
What we did
Having developed the foundation for the program - campaign strategy and brief, website, customer stories, inbound and outbound content/advertising and onboarding materials - Agent3 then developed pursuit programs in EMEA and AMER aimed at recruiting partners around capacity gaps where Salesforce needed strategic wins in key countries.
Working across several teams and stakeholders, we identified target key accounts that would be a good fit as a Salesforce partner based on high intent and competitive matches and connected them with Salesforce partners.
Results
How it went
After the partner recruiting goal was met in the first 6 months, we helped fill the pipeline and expand the program to recruit partners for specialist products like Marketing Cloud. We are now deploying targeted campaigns in the UK and AMER markets,working in conjunction with the sales team to build pipeline and convert leads.