Audience and Market Insight

Lay the foundation for a successful, account-centric ABM
program with tailored account insight.

Agent3’s account profiling service provides you with the customer’s key initiatives, strategic priorities and pain points, as well as IT priorities and landscape and an overview of key executives, to help you construct your persuasive argument and engagement with stakeholders to best answer their needs.

Our account intent service provides a comprehensive analysis into the intent data for your accounts - highlighting top stakeholder interests aligned to your portfolio set, as well as partner and competitor topics of interest.

Enrich your industry programs with the latest market insight.

Agent3’s industry profiling service provides you with an overview of the latest business and technology trends impacting industry customers, as well as major industry challenges they will be trying to overcome. So you can build an industry campaign that directly answers these needs and shows your relevance to the market.

Understand your target audience better to make your marketing programs truly customer-centric.

For ABM programs, we go deeper into your target accounts to identify exactly who you need to connect with. Our analysis uncovers who you know already and who you need to know, as well as giving you true insight into individuals based on their actual behaviours online.

For go-to-market programs we look at your priority buyer personas and provide insight on their likely strategic priorities, pain points and interests. Tailored to your specific targeting needs such as targeting a particular job role in a particular industry.

Prioritise outreach, analyse competitor threat and engage more strategically with install base intelligence.

Our technology install base intelligence service provides a quantitative analysis of competitor penetration within target accounts. Looking at installed competitor products and usage, as well as possible integration products. Helping you to identify accounts with the right technology profile, those with opportunity for cross-sell or competitor displacement, and understand where other vendors might pose a threat.