In this episode of Unboxed,  Phil Marshall, Director, Marketing Automation, Agent, and Liam Jacklin COO, oneninefive, discuss a common issue within organizations’ marketing efforts: the gap between demand generated and the ensuing nurture program.  Together the pair discuss some possible solutions and strategies for closing this gap.

In this episode of Unboxed,  Steve O’Neil, SVP, Technology, Global, Agent3, explores the importance of personalization in B2B marketing as an opportunity to cut through the noise with David Brutman, co-founder and CPO of personalization platform, Folloze.  David describes how personalization can demonstrate a brand’s suitability to solving an account’s biggest challenges in a differentiated, engaging and memorable way.

In this episode of Unboxed, Phil Marshall, Director, Marketing Automation, and Michael Taylor, Snr Consultant, RevTech and Ops, Agent3, discuss the need to take a more holistic approach to demand generation, from a marketing, sales and revenue generation perspective.  Watch to learn tips and approaches to fueling greater demand generation.

In our new playbook, learn how to maximize the reach and value of your content. Discover our best practice tips, tricks, and resources for content syndication campaigns that land. Download our latest guide. 

Watch as oneninefive COO, Liam Jacklin, and Agent3 Group Chief Innovation Officer, Dan Sands, discuss the importance of setting stakeholder expectations, the importance of data accuracy, consistency and quality and being specific about what you are expecting – and therefore measuring – from a campaign.

Join Agent3 CCO, Greg Salmon, and Fractional CMO, Chris Blaik, as they discuss the need for an agile relationship between Marketing, Sales & BDRs, as opposed to fixed ‘swim lanes’ as accounts start to show increased engagement. 

In addition, Greg and Chris discuss the role of AI in driving greater levels of personalisation, demonstration of understanding of clients and prospects, as well as the role of metrics in being able to quantify the value of brand.

The focus of marketing has always been on demonstrating how activity has driven more revenue from key accounts, and incurred less costs to do so, but historically, measurement of this may have been somewhat subjective. 

Join Greg Salmon, Chief Commercial Officer, Agent3 Group and Michael Taylor, Associate Director, RevTech, Agent3, as they discuss how innovations in data and technology mean measurement of marketing performance and pipeline has become scientific, with data points now providing evidence as to how Marketing influenced deal opportunities.

In this episode of Unboxed, Greg Salmon. Chief Commercial Officer, Agent3, and Michael Taylor, Associate Director, RevTech, Agent3 discuss the possible convergence of thoughtful, yet resource-intensive ‘precision’ ABM approaches, with broader demand generation tactics.

Is it possible to achieve a best-of-both-worlds Utopia? Together, the pair discuss the need for a ‘less is more’ approach, keeping tightly aligned to the ICP in order to drive better results.

While pipeline quantity and velocity have always been key, persuading teams about the importance of quality, is often a shift at a more philosophical level.

Join Agent3 Group’s Chief Commercial Officer, Greg Salmon, and Fractional CMO, Chris Blaik, as they discuss the need to pivot from looking at individuals as buyers, to focusing on buying groups within organizations. How does this shift in mindset redraw engagement patterns between Sales, Marketing and BDR teams within the organization, and how important is trust throughout?

In this episode of Unboxed,  Phil Marshall, Director, Marketing Automation, Agent, and Liam Jacklin COO, oneninefive, discuss a common issue within organizations’ marketing efforts: the gap between demand generated and the ensuing nurture program.  Together the pair discuss some possible solutions and strategies for closing this gap.

In this episode of Unboxed,  Steve O’Neil, SVP, Technology, Global, Agent3, explores the importance of personalization in B2B marketing as an opportunity to cut through the noise with David Brutman, co-founder and CPO of personalization platform, Folloze.  David describes how personalization can demonstrate a brand’s suitability to solving an account’s biggest challenges in a differentiated, engaging and memorable way.

In this episode of Unboxed, Phil Marshall, Director, Marketing Automation, and Michael Taylor, Snr Consultant, RevTech and Ops, Agent3, discuss the need to take a more holistic approach to demand generation, from a marketing, sales and revenue generation perspective.  Watch to learn tips and approaches to fueling greater demand generation.

In our new playbook, learn how to maximize the reach and value of your content. Discover our best practice tips, tricks, and resources for content syndication campaigns that land. Download our latest guide. 

Watch as oneninefive COO, Liam Jacklin, and Agent3 Group Chief Innovation Officer, Dan Sands, discuss the importance of setting stakeholder expectations, the importance of data accuracy, consistency and quality and being specific about what you are expecting – and therefore measuring – from a campaign.