In this episode of Unboxed,  Phil Marshall, Director, Marketing Automation, Agent, and Liam Jacklin COO, oneninefive, discuss a common issue within organizations’ marketing efforts: the gap between demand generated and the ensuing nurture program.  Together the pair discuss some possible solutions and strategies for closing this gap.

In this episode of Unboxed,  Steve O’Neil, SVP, Technology, Global, Agent3, explores the importance of personalization in B2B marketing as an opportunity to cut through the noise with David Brutman, co-founder and CPO of personalization platform, Folloze.  David describes how personalization can demonstrate a brand’s suitability to solving an account’s biggest challenges in a differentiated, engaging and memorable way.

Phil Marshall, Director, Marketing Automation at Agent3, audits Marketing Operations (MOps) set ups, helps clients put the right teams in place and, over the years, has built a large MOps team that operates globally.    In this episode of Unboxed, Phil discusses one of the key ingredients to MOps success: people.  How do you build the RevTech dream team?

In this episode of Unboxed, Phil Marshall, Director, Marketing Automation, and Michael Taylor, Snr Consultant, RevTech and Ops, Agent3, discuss the need to take a more holistic approach to demand generation, from a marketing, sales and revenue generation perspective.  Watch to learn tips and approaches to fueling greater demand generation.

In our new playbook, learn how to maximize the reach and value of your content. Discover our best practice tips, tricks, and resources for content syndication campaigns that land. Download our latest guide. 

In this episode of Unboxed, Peter Lundie, Managing Partner, Agent3 Group, and Michael Taylor, Associate Director, RevTech, Agent3, discuss essential foundational activity for successful scaling of ABM programs. Having defined your Ideal Customer Profile (ICP), the pair discuss how to reach this audience, how – and when – to personalise content, and finally the importance of alignment and collaboration within the Marketing function and with sales  in order to create engagement and, ultimately, opportunity from ABM at Scale programs.

Join Agent3 CCO, Greg Salmon, and Fractional CMO, Chris Blaik, as they discuss the need for an agile relationship between Marketing, Sales & BDRs, as opposed to fixed ‘swim lanes’ as accounts start to show increased engagement. 

In addition, Greg and Chris discuss the role of AI in driving greater levels of personalisation, demonstration of understanding of clients and prospects, as well as the role of metrics in being able to quantify the value of brand.

The focus of marketing has always been on demonstrating how activity has driven more revenue from key accounts, and incurred less costs to do so, but historically, measurement of this may have been somewhat subjective. 

Join Greg Salmon, Chief Commercial Officer, Agent3 Group and Michael Taylor, Associate Director, RevTech, Agent3, as they discuss how innovations in data and technology mean measurement of marketing performance and pipeline has become scientific, with data points now providing evidence as to how Marketing influenced deal opportunities.

In this episode of Unboxed, Greg Salmon. Chief Commercial Officer, Agent3, and Michael Taylor, Associate Director, RevTech, Agent3 discuss the possible convergence of thoughtful, yet resource-intensive ‘precision’ ABM approaches, with broader demand generation tactics.

Is it possible to achieve a best-of-both-worlds Utopia? Together, the pair discuss the need for a ‘less is more’ approach, keeping tightly aligned to the ICP in order to drive better results.

While pipeline quantity and velocity have always been key, persuading teams about the importance of quality, is often a shift at a more philosophical level.

Join Agent3 Group’s Chief Commercial Officer, Greg Salmon, and Fractional CMO, Chris Blaik, as they discuss the need to pivot from looking at individuals as buyers, to focusing on buying groups within organizations. How does this shift in mindset redraw engagement patterns between Sales, Marketing and BDR teams within the organization, and how important is trust throughout?

In this episode of Unboxed,  Phil Marshall, Director, Marketing Automation, Agent, and Liam Jacklin COO, oneninefive, discuss a common issue within organizations’ marketing efforts: the gap between demand generated and the ensuing nurture program.  Together the pair discuss some possible solutions and strategies for closing this gap.

In this episode of Unboxed,  Steve O’Neil, SVP, Technology, Global, Agent3, explores the importance of personalization in B2B marketing as an opportunity to cut through the noise with David Brutman, co-founder and CPO of personalization platform, Folloze.  David describes how personalization can demonstrate a brand’s suitability to solving an account’s biggest challenges in a differentiated, engaging and memorable way.

Phil Marshall, Director, Marketing Automation at Agent3, audits Marketing Operations (MOps) set ups, helps clients put the right teams in place and, over the years, has built a large MOps team that operates globally.    In this episode of Unboxed, Phil discusses one of the key ingredients to MOps success: people.  How do you build the RevTech dream team?

In this episode of Unboxed, Phil Marshall, Director, Marketing Automation, and Michael Taylor, Snr Consultant, RevTech and Ops, Agent3, discuss the need to take a more holistic approach to demand generation, from a marketing, sales and revenue generation perspective.  Watch to learn tips and approaches to fueling greater demand generation.

In our new playbook, learn how to maximize the reach and value of your content. Discover our best practice tips, tricks, and resources for content syndication campaigns that land. Download our latest guide.